PRIVACY POLICY LELIE

This Privacy Policy applies to the personal data that Lelie (“Lelie”, “we” or “us”) processes via her website www.lelie.uk (the “Website”).

In this Privacy Policy, we explain which personal data we collect and use, for what purposes, and what rights you have regarding your personal data. We process your personal data with care and in accordance with the General Data Protection Regulation (“GDPR”). We recommend that you read this Privacy Policy carefully and keep a copy for your own records.

DATA CONTROLLER

The organization responsible for processing personal data is:

Lelie
Lode Zielenslaan 69, 2050 Antwerp
Chamber of Commerce number: 1021978043
Email address: info@lelie.uk

If you have any questions about the processing of your personal data, you can contact us via info@lelie.uk.

WHAT PERSONAL DATA DO WE PROCESS?

We process personal data when you use our Website, for example when you browse the Website, place an order or contact us. The personal data we process may include:

Name and address details, email address, telephone number, payment and order details, IP address, and technical data about your device and browser.

PURPOSES AND LEGAL BASES OF PROCESSING

Below is an overview of the purposes for which we process personal data and the corresponding legal bases. The main legal bases for processing are:

Processing necessary for the performance of an agreement to which you are a party;
Processing necessary for the protection of our legitimate interests;
Processing necessary to comply with a legal obligation.

Ordering products

When you place an order on our Website, we process your name, address details, email address and, where applicable, telephone number. This information is necessary to process your order, handle payment and deliver the products ordered by you.

This processing is necessary for the performance of the agreement.

Access control

Your email address and login details may be used to provide access to customer areas of the Website (if applicable) and to prevent misuse. This processing is necessary for our legitimate interest in securing the Website and preventing unauthorized access.

General contact

We may use your email address and telephone number to contact you regarding your order, to answer questions, or to handle complaints. This processing is necessary for the performance of the agreement and/or our legitimate interest in maintaining contact with our customers.

Research into use of the Website

We may use IP addresses and information collected via cookies to compile aggregated and anonymized statistics about the use of our Website. This allows us to analyse how the Website is used and to improve its functionality and effectiveness.

This processing is based on our legitimate interest in analysing and optimising the Website.

Legal obligations

We process personal data where necessary to comply with legal obligations, such as tax and accounting laws. This may include storing invoice and purchase information for legally required periods.

RETENTION PERIODS

We do not retain personal data longer than necessary for the purposes for which it is processed, unless a longer retention period is required by law.

Order details and invoices

Information relating to orders and invoices is retained only for as long as required by applicable tax and accounting laws, generally up to seven (7) years.

General

If personal data is no longer required for the purposes described above and no legal obligation applies, the data will be deleted or anonymized.

DISCLOSURE OF PERSONAL DATA TO THIRD PARTIES

We do not provide personal data to third parties unless this is required by law or necessary for the execution of our services.

Processors

For services such as payment processing, order delivery and website hosting, we may use third-party service providers (“processors”). These processors process personal data solely on our behalf and in accordance with our instructions. We have data processing agreements in place with these processors as required under the GDPR. Lelie remains responsible for these processing activities.

If you have questions about these processors, you can contact us via info@lelie.uk.

SECURITY MEASURES

We have implemented appropriate technical and organizational measures to protect personal data against loss, unauthorized access, misuse or unlawful processing. These measures include secure connections (SSL/TLS), encrypted passwords and restricted access to personal data by authorized personnel only.

YOUR RIGHTS

You have the right to request access to your personal data, to have it corrected, restricted or deleted, and to object to its processing. You may also withdraw any consent you have given at any time.

Requests can be submitted by contacting us via info@lelie.uk. We will respond without undue delay and in any event within one (1) month of receipt. If we cannot comply with your request, we will explain the reasons.

If you have complaints about the way we process your personal data, you also have the right to lodge a complaint with the competent data protection authority.

TRANSFER OF PERSONAL DATA

In the event of a reorganization, merger or transfer of all or part of our business, personal data may be transferred to a third party. If this occurs, we will inform you via the Website. You may request deletion of your personal data if you do not agree with such transfer, unless we are legally required to retain the data.

CHANGES TO THIS PRIVACY POLICY

This Privacy Policy may be amended from time to time. Any changes will be published on the Website. We encourage you to review this Privacy Policy regularly. If you do not agree with the changes, you may discontinue use of the Website.

Antwerp, February 2025